8

Regarding Henry

18

Spade work

While most eyes turn to the Olympics, Dane Mitchell will be competing in Switzerland at the ‘Olympics of the art world’

20

Affordable ideology

It took some learning, but Lockwood Homes has a new mantra

22

Supermice

Many have tried to build a better mouse, but a Christchurch startup has built two—and computing may never be the same

23

Cruisy

AIS WatchMate will let you know when you’re in line to hit another boat—leaving you free to keep an eye out for Jaws

25

Down to Earth

Wellington Airport’s planned terminal building has its critics. Here’s why we love it (and what’s wrong with other airports)

28

Profiling Picasso

Throw away your de Bono, ignore your critics and embrace your appalling personality. Dr Margaret Boden, OBE, says sometimes it pays to be crazy

40

D.I.Y.

The line between creativity and commerce is more blurred than any time since Coca-Cola discovered Santa Claus. Idealog profiles two endeavours in the fastest-blurring industry of all: music.

48

Marlborough man

Finally we’re as well-known for our wine as our sheep. Fitting then, that the old Bankhouse Sheep Station is now home to a new kind of Kiwi winemaking. Mic Dover meets the Winemakers of Ara. Plus the dirt and the brands

58

The venturers

They came to ART Venture to speed up their design, sculpture, dance, music, festival, symposium, architecture, TV and waka projects. And they all did one thing: slow down. Gena Tuffery learns why good things take time—and great things take up to 18 months

71

Is fair trade a fad?

New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader

88

Mash-up marketing

Music: Loop and Huffer’s music-and-fashion mash-up

88

Three times told

Books: The big questions asked in Falling for Science

89

Sterling service

Offshore: If it’s the bright lights you’re after, don’t sweat the power bill

90

Pitch perfect

Finance: You want money for your idea. Investors want a story to believe in

92

The year we made contact

Marketing: Horrible mistakes can be better than successful formulas

93

Holy union

Inspiration: Like chicken? Like chips? Do we have a treat for you …

94

A change of pitch

Strategy: A greener message requires a heaped spoonful of substance, not just a sprinkling of style

94

Creative effect

Advertising: Do more creative ad agencies produce more effective advertising? The numbers tell the story

98

Leave your company (without losing it)

How to: As the baby boomers start to retire, the ‘for sale’ sign will be slapped on Kiwi companies worth $24 billion. Here’s how to avoid a fire sale—or a business meltdown. Plus back in the saddle and buying the family silver

103

Light industry

Metrics: Kiwi software isn’t a big earner—yet—but the stats tell a promising story

104

Parting shot

Creatively crazy

33

Idealgear

Design-led delights for lounge lizards, fashion buffs and lovers of all things innovative

77

Creative showcase

The new webmasters | Introducing the next generation of web development