8

Editorial

No fear

12

A new angle on angels

Bill Payne, one of America’s leading angel investors, is New Zealand for three months to share his 25 years’ experience with angels and entrepreneurs.

16

Wiggs' way

Lance Wiggs helps with your tricky business problems.

21

Small, but perfectly formed

Think of it as anti-bling: John Watt can make precious metal really, really small.

22

True detective

Leigh Hart’s perfect pitch.

23

New note

Mistreated by the music biz, Hollie Smith says she almost gave it away. But she’s back—and funky.

24

Green and mean

Supercar buyers usually want a fast ride and that’s all. Will they compromise for a beautiful hybrid?

26

Trade aid

Sam Morgan has put his fortune to use investing in Kiwi startups, funding a string of philanthropic ventures and helping environmental initiatives at home. It’s been a learning experience—but not, he says, a taxing one.

34

It’s business time

If you’ve read part one of this guide you might be thinking, ‘I think I’ll just get started.’ Woah, there.

36

So far, so good—so what?

How do you know when your idea is really taking off, and what you need to do next?

38

Beyond organic growth

Kokako is getting accounting advice beyond the numbers

40

Putting other people’s money where your mouth is

You’ll need more money—much more. Plus meet an angel.

44

Sporting chance

How a Kiwi web company protected its IP

46

A formula for secrets

If you are relying on trust, it’s because you haven’t done the right paperwork. Plus IP help on the cheap.

50

Let’s get personal

Create personalities for your products and your business.

52

Stand and deliver

“People think that the biggest hurdle is getting investors. It isn’t. It is getting customers.”

54

Shining light

When James Madelin developed and marketed new photographic equipment, BNZ was behind him all the way

56

Growing without the pain

To attract investment, think big.

58

Playing with the big boys

Kiwi businesses have too often been timid, flightless creatures. Plus the risk and our export checklist.

62

Dutch courage

A Fonterra partner turns to Accolade for innovation

64

Cashing in, selling out (& getting away with it)

“Art is never finished, only abandoned.” Plus what you’re really selling and the sale of the century.

68

Cool charm

iMonitor has a good idea licked into shape

70

Make change, not just money

There are easier ways to turn a dollar. Plus the fundamentals.

76

Eight years and ‘7 days’

From humble beginnings living on expired two-minute noodles to the heady heights of TV3 comedy 7 Days, the founders of production company thedownlowconcept have built a business out of taking the piss. By Florence Noble.

82

Think small

There’s something odd about the very small: weird physics and some very big money. Bette Flagler meets the New Zealanders making giant strides at a nano scale.

90

Northern exposure

As Yogi Berra once said, “You can observe a lot by watching.” Dean Poole and Ben Corban, co-founders of Alt Group, would agree. On a European jaunt to pick up a coveted grand prix prize at the red dot design awards, they kept a detailed travelogue. Here are their top five observations, notations and predictions for the year ahead.

96

Smile, you’re in New Zealistan

Catch those upstart Aussies by 2025. That’s the aim of John Key and his young Turks. Dream on, John. Government inaction and the biggest recession in 70 years are conspiring to bring us level with the home of Borat by 2025. Vincent Heeringa reckons we need a better plan to avoid becoming New Zealistan.

117

Books in brief

Books: Design we can believe in and marketing drivel.

118

History as it is rewritten

Books: Our radical history

120

Overpaid and over here?

Advertising: Our ads are getting ever more Kiwi. Our agencies, not so much.

120

Beyond 2010

Technology: The future doesn’t quite look how we imagined it would. Be grateful.

122

Pure propaganda

The World Expo should showcase Kiwi ideas—but Shanghai 2010 is a missed opportunity.

123

iThink iCan, iThink iCan

Publishing: We want to buy, publishers want to sell, vendors want to ship. So where are our e-readers?

124

Alone in the dark

Workplace: The internet knows no boundaries. Oh, wait …

126

A thrifty turnaround

Market Metrics: Kiwis may be more confident—but they’re not voting with their wallets.

127

Miracle minnows

Creative metrics: Films get made where the taxpayer lends a hand.

128

Parting shot

Big science

31

IdealGear

Idealog’s pick of design-led delights

104

Creative showcase: Web business

Web business | Viva la revolution! With the nature of business changing almost before our eyes, it’s time to take it online—or be left behind.

106

Showcase #1: The heart of the matter

108

Showcase #2: If the shoe fits

110

Showcase #3: A world beyond websites

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Showcase #4: Measuring up

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Showcase #5: Pure and simple