Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
March-April 2008
Editorial
Now
23
Strange waves
One British critic dubbed The Ruby Suns his pick “to make strange waves in 2008”—but first there’s an ocean to cross
24
A word in your ear
New Zealand’s mobile-phone marketers are getting international traction—but they’re held back at home.
30
Success sucks
Sir James Dyson says you’ve got to suffer before you succeed
Features
40
Second life
Forget cast-offs, hand-me-downs and the fashions of yesteryear, ‘re-designers’ are turning forgotten gems into something new and desirable. meets the Kiwis creating born-again-ware
46
Daydream believer
A mystery illness left Garth Murray’s memory shattered, his focus lost, his working days over. Help came from an unexpected quarter: his own dreams. tacks Murray’s strange trip from sickbed to hi-fi innovator
54
The Pokómen
If you can draw your idea, Wellington startup Ponoko can probably make it—and find buyers for it too. Idealog meets the New Zealanders at the forefront of the handmade revolution
62
Unpainted
Drop out of fifth form art, get accepted into Elam, then decide to give it a miss. Pay no attention to art other than your own and paint whatever takes your fancy—all in old-fashioned oils. This, reports , is the Sofia Minson shortcut
69
Ch-ch-changes
In 2006, Idealog introduced Generation C, the creative, connected generation that is remaking the way we buy, sell and communicate. Now look at the impact Gen C is having on the music industry—and what it portends for the rest of us
Workshop
90
Pop goes the easel
Art: Pop art made the cliché seem clever, but it’s time for it to come off the canvas
98
Get networked
How to: Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking
104
Parting shot
Get your groove on
Plus
33
Idealgear
Design-led delights for lounge lizards, fashion buffs and lovers of all things innovative
75
Creative showcase
Business services | Behind every successful business is a group that’s rarely acknowledged: the unsung heroes of enterprise.
Idealog #14
March-April 2008
Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
-
Epitiro Technologies (NZ) Ltd
Broadband Service Measurement and Benchmarking -
Barnao Media
Controversial, new innovative and creative advertising techniques, to market products -
Wright at Home
(n): Independent PR account director, writer and editor, esp. from home. -
CBG Research Limited
Independent research to improve decision making and help you deliver better quality services - More in the Idealog Directory
Idealog is published by
Idealog is supported by
Most useful
About
Idealog
Subscribe
to Idealog
Advertise
in Idealog
Where to buy
Idealog
Contact
the Ideologues
Most read
Daydream believer
by Sally Blundell in Idealog magazine
The data tell the story
by Julie Starr in Idealog blog
On the road to nowhere
by Vincent Heeringa in Idealog magazine
Pimp my bike
by Lauren Bartlett in Idealog magazine
Unpainted
by Gena Tuffery in Idealog magazine
Most commented
New Zealand, meet the new you (31)
by Jake Pearce in Idealog magazine
Oh no, please don't, bro (26)
by Vincent Heeringa in Idealog blog
Suited up at the CEO Summit (19)
by Simon Young in Idealog blog
On the road to nowhere (17)
by Vincent Heeringa in Idealog magazine
A challenge for Fay Richwhite (16)
by Matt Cooney in Idealog blog
It's got to be good for online retailers selling to the US. They will be able to offer a better multi-media experience.
Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! …
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr …
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout …
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …