Idealog

Idealog magazine
 
 

March-April 2006

Stories are published online during the shelf life of each issue of Idealog

Now

18

Southern stars

New Zealand may host the next big thing in research

Features

34

Paint it black

Kiwis can be a miserable bunch. We like our humour as black as our art. Our captains of industry expect the sky to fall at any time and we’re cast into national gloom when we lose a rugby match. Enough! It’s time to lighten up, says . Plus the science of happiness and turning gloom to zoom

42

The last great showman

Roy Meares has wowed and wooed consumers for over 30 years. What drives one of the last of the old-school admen to keep the hits coming? reports. Plus the art of the pitch

50

If it only had a heart

Can heartless Auckland be given a beating creative centre? Expat developer Peter Cooper thinks so. In the biggest property deal in New Zealand history, Cooper and company plan to turn Auckland’s derelict Britomart precinct into a centre of retail, commercial and residential creativity. asks if Aucklanders are ready. Plus the search for civilisation

58

Shaken and stirred

Microsoft global CEO Steve Ballmer talks exclusively to Idealog about ideas, innovation and the infuriating iPod. By

62

Idea idol

High-energy production company Television Spaceman creates a TV show to encourage innovation by kids and to sell to the world

Workshop

73

Marketing's problem: me

Marketing: prepares to wreak a consumer’s revenge

74

At war with Aussie muppets

Advertising: observes a campaign in crisis

76

Moving pictures

Art: sees signs of a new force in our art market

78

Own goal

Design: We’re the owners of our ideas. That brings a big responsibility

79

Real-time publishing

Publishing: The Web isn’t the enemy of print

90

How to ... protect your ideas

A great idea is worth defending—but how? Idealog talks to inventors, entrepreneurs and IP experts

Cover of Idealog #26

Idealog #26

March-April 2010

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Idealog #25

January-February 2010

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Idealog #24

November-December 2009

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Idealog #23

September-October 2009

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Idealog #22

July-August 2009

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Idealog #21

May-June 2009

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Idealog #20

March-April 2009

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Idealog #19

January-February 2009

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Idealog #18

November-December 2008

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Idealog #17

September-October 2008

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Idealog #16

July-August 2008

Cover of Idealog #15

Idealog #15

May-June 2008

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Idealog #14

March-April 2008

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Idealog #13

January-February 2008

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Idealog #12

November-December 2007

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Idealog #11

September-October 2007

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Idealog #10

July-August 2007

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Idealog #9

May-June 2007

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Idealog #8

March-April 2007

Cover of Idealog #7

Idealog #7

January-February 2007

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Idealog #6

November-December 2006

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Idealog #5

September-October 2006

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Idealog #4

July-August 2006

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Idealog #3

May-June 2006

Idealog #2

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March-April 2006

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Idealog #1

January-February 2006

Sponsor video

Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.

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