Idealog
- Business Magazine of the Year MPA Awards 2007, 2008 & 2009 Business Website of the Year MPA Awards 2009
July-August 2009
Interact
8
Contributors
Anya Kussler, Richard Wood, Felicity Monk and Alex Wallace
12
Seriously permanent
Semi-Permanent must be due a name change. Back in 2009 for its sixth year, the landmark New Zealand design event is positively durable. It could also be called the granddaddy of a new wave of creative Kiwi events.
14
Pixel fusion
Alexia Sinclair’s digital art is part fashion, part montage, part tribute and totally original. Whether her subject is an artistic depiction of Cleopatra or a commission for Canon, the Sydney-based artist combines her unique artistic eye with virtuoso digital skills. And in mid-August she’ll be in Auckland for Semi-Permanent ’09.
15
Grassroots revolution
Innovation isn’t just a commercial buzzword. It can transform our schools, hospitals, public spaces, transport, workplaces and our leisure time. And now New Zealand has its own organisation dedicated to encouraging new thinking to transform Kiwi society.
16
Give it a rev, Trev
The inaugural Onya Awards will celebrate the achievements of our best-is-yet-to-come web luminaries.
Now
25
Family ties
The Wright-Stows transform everyday household materials into an artistic range of products.
26
One-blade wonder
Three Fisher & Paykel veterans have a radical new design for domestic wind generation. It’s a long way from the DishDrawer.
28
Wiggs’ World
It seems Lance Wiggs is always on a journey. Even home in Godzone, he’s not standing still: he has companies to mentor, connections to make and, on his blog, clueless corporates to skewer. So just what is Wiggs looking for?
Features
36
The Red Witch Project
When guitarist Ben Fulton went electric, he found the only way to get the right sound was to make his own gadgets—and other guitarists agreed. But how do you turn a garage business into an international boutique brand? First, you find someone to share your dream—like Geoff Matthews.
42
The boys from the Bay
A dry, stony bit of Hawke’s Bay, once a speedway and a quarry, now produces full-bodied red wines the equal of thousand-bucks-a-bottle Bordeaux. What’s the secret? discovers what lurks in the once-unwanted soils of Gimblett Gravels. Plus beau Bordeaux and the top six.
50
Off the wall
Ben King and Adam Bryce are on a mission to democratise art. With a beer budget and a billionaire’s contact book, they dream of kick-starting a new street culture scene in Auckland. meets the founders of Plaything Gallery. Plus bring the noise
58
The Conversation
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
Workshop
78
Known unknowns
Strategy: We’re in strange times, and they could get a lot stranger. How do you plan for the unknowable?
79
I’ll be off now
Workplace: The ‘nine-day fortnight’ will report for duty at many workplaces this jolly July. On the tenth day, we’ll be rested
80
Spare some change?
Funding: Politicians may not be able to pick winners, but perhaps they can incubate them.
80
Rational mathematics
Advertising: Our behaviour is about to be micro-measured. But just what tale will those numbers tell?
82
Make your marketing come together
How to: Above and below the line, online and off, where do you put your marketing energy? Take a tip from the experts: start first with getting to know your customers
85
Bums off seats
Metrics: There’s no business like show business. Sometimes it’s barely a business at all.
88
Before the harvest
Parting shot: Hiding in plain view
Plus
31
Idealgear
Idealog’s list of design-led delights
66
Creative Showcase: thinking brands
Thinking brands | Trust and the trusted. Brands that build trust are the brands that will survive in the new age of candour. Here’s how.
Idealog #22
July-August 2009
Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.
Latest issue: Under the sea
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nzstockfootage
New Zealand's leading royalty free stock footage resource. Created by professionals to provide high quality video clips, for both broadcast media, corporate presentations and the web. -
Straightjacket Fits
sustainable womens fashion, quality designer labels sold on consignment, therevengeofthedementedseamstress: a design process that uses vinytage and end runs of fabric, recyled buttons zips, resulting in limited edition and one off designs. labels include "MAIDEN newzealand" which now may be ditched (thanks to the NZ beef and lamb promo, should have completed the registration process back in 1995 when i came up with it first) so we may just settle with "DEMENTEDSEAMS", and then there is the kids stuff "ANGELICA"? so you see a work in progress, oh yeah that reminds me Richard of Evolver Graphics will screen print anything.... -
DNA
We create web and brand experiences that allow you to engage powerfully with your customers. We mine and apply customer insight which is pivotal in enabling us to unlock strong business results for our clients. -
Scott Venning Photographer
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Fantastic! Finally some vision in establishing a key infrastructure to support New Zealand's future prosperity and commercial competitiveness. Good work Rod, Sam and Steve - your country thanks you for your patriotism! …
Unfortunately it is not just red tape - it is also the laid back kiwi attitude, compounded by educators who think achieving national standards is a bad thing.
The target of higher GDP per capita is all wrong. Aiming for it encourages more production and consumption, often at the expense of quality of life. We need to construct a Genuine Progress Index (GPI) to guide policy. Fr …
"You got caught up in events at EMI.." and yet shes STILL with EMI - their local branch is distributing her new album. Wonder why?
I blogged some more of Hollies comments on the details behind the fallout …
Brilliant, insightful article, VH.
This situation has principally arisen because - simplistically - the world no longer wants what we are intrinsically advantaged in supplying.
And yeah, it doesn't look like our co …
The answer lies in a) increasing the returns to capital and b) decreasing the cost of capital. To do a) we need to reduce corporate and income taxes and replace them with land, resource, pollution and infrastructure char …