Idealog

Idealog magazine
 
 

January-February 2009

Stories are published online during the shelf life of each issue of Idealog

Interact

6

Editorial

Dance, dance revolution

8

Contributors

Michael Beverland, Sangeeta Anand, Nicky Chapman and Ben Kepes

10

The mind expanders

‘Transportation’ might be a strange word to describe a web conference, but for Webstock it’s a good fit. Plus on their way to Webstock: Jane McGonigal and Matt Jones

12

Revisited

Now

15

The kids are alright

Everybody wins with a successful Gen-Y social enterprise

16

Road warriors

The high-tech replacement for the humble hubometer

18

Learning to take shelter

A challenge to protect us from climate change

19

A kinder cut

Handcrafted ergonomic scissors are a boon to overworked and aching hairstylists

20

Smooth move

A 21st-century version of the classic single-blade razor

21

Perfect round

Golf balls are the ultimate in precision turntable bearings

22

More true rings

The 40th anniversary re-release of iconic, experimental jewellery designs

24

Testing times

A safe way to test safety equipment

26

Thinking post-digital

The edgy Kiwi experience drew digital innovator Adam Good to our shores

Features

50

Bottled inspiration

When four old mates got together and started drinking french water, it got them thinking: why? Six years later their Antipodes brand is pioneering a premium glass-bottled water from new Zealand to the world, but it would never have happened without five inspired errors. By

56

The Black Room

Some companies have a secret place, hidden from day-to-day business, where adventurous staff plan a radical makeover. sheds light on the Black Room

60

The day of the Gecko

Flying in the face of popular opinion, in a tiny niche in a difficult industry, Julia Marshall’s Gecko Press has proven the naysayers wrong. By

66

Show us the money

New Zealand venture capital desperately needs a hit—an investment that pays back, big time. Without it, our venture capitalists struggle to fund creative Kiwi companies. discovers why we’re sadly used to hearing ‘no’. Plus go for broke, send me an angel, and a short history of the New Zealand venture capital industry

Workshop

86

Dream houses

Books: The architecture of the Kiwi bach

86

It's a game

Books: A recipe for everyday innovation

87

The right man

Books: The life and times of James Hector

87

Face time

Books: Counting the ten faces of innovation

88

Darling, you've changed

Advertising: True friendships will weather the storm

89

Reunited

Music And it feels so good

90

Hot topics

Science: Why scientists are getting social

91

Art, body and soul

Art: Sculpture is at its best in the great outdoors

92

Recycle your brand

How to: Marketing alchemy—turn castoffs into brand gold

95

Long tail politics

Metrics: Shining a light on a creeping trend

96

Commodity?

Parting shot: The extra (air) mile

Plus

33

IdealGear

Idealog’s pick of design-led delights

73

Creative showcase

Business enablers | Service providers are your unsung heroes, the backbone of industry: here are four you should probably get to probably get to know

Cover of Idealog #26

Idealog #26

March-April 2010

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Idealog #25

January-February 2010

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Idealog #24

November-December 2009

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Idealog #23

September-October 2009

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Idealog #22

July-August 2009

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Idealog #21

May-June 2009

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Idealog #20

March-April 2009

Idealog #19

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January-February 2009

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Idealog #18

November-December 2008

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Idealog #17

September-October 2008

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Idealog #16

July-August 2008

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Idealog #15

May-June 2008

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Idealog #14

March-April 2008

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Idealog #13

January-February 2008

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Idealog #12

November-December 2007

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Idealog #11

September-October 2007

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Idealog #10

July-August 2007

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Idealog #9

May-June 2007

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Idealog #8

March-April 2007

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Idealog #7

January-February 2007

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Idealog #6

November-December 2006

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Idealog #5

September-October 2006

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Idealog #4

July-August 2006

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Idealog #3

May-June 2006

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Idealog #2

March-April 2006

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Idealog #1

January-February 2006

Sponsor video

Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.

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