Idealog

Idealog magazine
 
 

January-February 2008

Stories are published online during the shelf life of each issue of Idealog

Editorial

8

From the Editor

New Zealand may suffer from too much purity—but our competitors would still love to take it off us

Now

19

Plumb jam

A new valve is getting the plumbing business flowing again

20

The new wheel

The best invention ever just keeps getting better

20

One man everything

Russel Walder plays something that’s rarer in the music industry than chess: the oboe

21

Spirited away

Who says fashion isn’t deep?

21

Spinning around

The Royal New Zealand Ballet is on a three-leg tour that is much more graceful than it sounds

22

Time flies

It began 15 years ago as a doodle in a high school exercise book, but Andrew Hawley’s concept yacht design, the Hawley F140, is starting to take shape.

24

The Webstock flock

The world's greatest little web conference is back

25

Action that

Our online startups are getting ambitious. Bravo

27

Air Everest

A Kiwi company builds the ultimate high-altitude rescue vehicle

30

The power of Babel

Frans Johansson is counting the money in diversity

Features

36

Who you callin' green?

Like it or not, the landfill economy is coming to an end—and New Zealand needs to get real. uncovers the Kiwis who are doing us all a favour and living up to our undeserved reputation. Just don’t use that ‘G’ word. Plus: follow these leaders, the view from London and the life in post-peak oil times

48

Brothers in art

Take three brothers: one clued-up in IT, one with a business background, and another who creates 21st-century Maori art. It took a family loss to bring them together but now they’re reinventing the business of indigenous art. meets the Murray men of Imagenation

56

Tokyo style

finds the Kiwis on the floor at the massive Tokyo Design Week

62

Sweet science

Our kiwifruit industry was built by combining the Chinese gooseberry with Kiwi know-how. Now a New Zealand company is returning the favour, working with Chinese growers to raise the plants needed for its natural, healthy sweetener. But they need to step carefully, reports —Big Sugar is watching

Workshop

80

Whatever I do it's right

Books: A very personal salute to New Zealand music

81

Studies of the super-rich

Books: Explaining Oprah, Bill Gates and Richard Branson

81

Roll with it

Books: The children’s book that emerged from a violent storm

82

The story of the storytellers

Networking: The digital mavens at the inspiring AnimFXNZ show they’re not blinded by science

83

The honourable relic

Art: Goldie captures the story of a nation in two portraits—but not as he intended

84

Back to the boob tube

Screen: It’s been a big year for Kiwi TV, but the most promising moment was largely ignored

84

Rebel knits

Startups: It’s pretty hard to undercut the Warehouse, so craft has a new role—relief from mass-produced sameness

85

As different as the next guy

Advertising: Every agency claims to be special. Here’s how to live up to the hype

86

Business at the speed of slow

Offshore: Londoners refuse to be rushed by an upstart from the colonies, but you can do business at British pace

87

Profit motif

Strategy: A new kind of philanthropy says it’s wrong to lose money

90

Attract great staff (and keep them)

How to: Great staff want to be part of their company’s success. Here’s how to get them on board. Plus the history of HR, how it’s done at Squiz and at More FM, keeping up the churn and what workers really want

95

Play hard

Metrics: Kiwi game developers are getting bigger—by creating smaller thrills

104

Parting shot

God’s own countries

Plus

33

Idealgear

Summer edition |  24 pages of design-led delights for lounge lizards, fashion buffs and lovers of all things innovative

67

Creative showcase

The future of work | Discover how sustainability affects our workplaces, and what some companies are doing to make the way we work sustainable

Cover of Idealog #26

Idealog #26

March-April 2010

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Idealog #25

January-February 2010

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Idealog #24

November-December 2009

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Idealog #23

September-October 2009

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Idealog #22

July-August 2009

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Idealog #21

May-June 2009

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Idealog #20

March-April 2009

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Idealog #19

January-February 2009

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Idealog #18

November-December 2008

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Idealog #17

September-October 2008

Cover of Idealog #16

Idealog #16

July-August 2008

Cover of Idealog #15

Idealog #15

May-June 2008

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Idealog #14

March-April 2008

Idealog #13

Cover of  Idealog #13

January-February 2008

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Idealog #12

November-December 2007

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Idealog #11

September-October 2007

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Idealog #10

July-August 2007

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Idealog #9

May-June 2007

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Idealog #8

March-April 2007

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Idealog #7

January-February 2007

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Idealog #6

November-December 2006

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Idealog #5

September-October 2006

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Idealog #4

July-August 2006

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Idealog #3

May-June 2006

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Idealog #2

March-April 2006

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Idealog #1

January-February 2006

Sponsor video

Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.

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