Idealog

Idealog magazine
 
 

January-February 2006

Features

34

Welcome to the Creative Economy

From apples to advertising, from dairy farming to Krishnan's Dairy, the central and driving force in the New Zealand economy is not the land or even the people on it. What matters now are great ideas

58

Independents' Day

It’s a business dominated by foreign players with multinational reach. But a revolution in technology and a grinding determination to do it by themselves has ensured the independent music labels and their talented artists are not just surviving, but flourishing in the local music business. looks for lessons in the indie renaissance

70

Milk mavericks

From Fonterra to new frontiers—how Synlait plans to go from farmer to pharma. By

Workshop

79

What I learned on Trade Me

Advertising: Can image advertising survive in the Internet era?

83

The World Wide Rewrite

The web is finally reaching its potential

94

How To: The Perfect Storm

Where do great ideas come from? Idealog learns how to put brains in gear

Plus

104

Independents’ Day

Your track-by-track guide to 16 slices of prime, independent New Zealand music, free with Idealog #1

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Idealog #25

January-February 2010

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Idealog #24

November-December 2009

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Idealog #23

September-October 2009

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Idealog #22

July-August 2009

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Idealog #21

May-June 2009

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Idealog #20

March-April 2009

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Idealog #19

January-February 2009

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Idealog #18

November-December 2008

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Idealog #17

September-October 2008

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Idealog #16

July-August 2008

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Idealog #15

May-June 2008

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Idealog #14

March-April 2008

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Idealog #13

January-February 2008

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Idealog #12

November-December 2007

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Idealog #11

September-October 2007

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Idealog #10

July-August 2007

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Idealog #9

May-June 2007

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Idealog #8

March-April 2007

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Idealog #7

January-February 2007

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Idealog #6

November-December 2006

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Idealog #5

September-October 2006

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Idealog #4

July-August 2006

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Idealog #3

May-June 2006

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Idealog #2

March-April 2006

Idealog #1

Cover of  Idealog #1

January-February 2006

Sponsor video

Audi designer Wolfgang Egger brings the A5 Sportback to life right in front of our eyes. It’s all about three lines, apparently, but those three lines have been obsessed over. Enjoy the autospeak: the rear comes complete with both accent and elbow.

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