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Interact
8 From the Editor
Now
20 Scratch'n tunes
There’s a new sound this year in the dance clubs of New York and LA, and a New Zealand company can take some of the credit. North Shore-based Serato has become a DJ’s favourite
22 China calling
Jason Fox and Sarah Reo already built a successful company. Now they’re taking their young family to Beijing to launch a new one
24 The city doctor
Ludo Campbell-Reid has helped revitalise London, Paris, Barcelona and Cape Town. What can he do with the empty soul of Auckland?
Features
32 Ideas from the edge
Kiwi advertising is basking in its most successful awards season ever, bringing home a golden haul from the Cannes Lions awards. Our agencies are showing what can be achieved with a limited budget, great ideas and lots of ambition and skill. How are they doing it? Catherine Smith talks to the winners and those who help make it happen
48 Head honcho
Evil, we’re not sure. Genius, possibly. Creative powerhouse, for certain. WhybinTBWA creative director Andy Blood has been busy. In April he launched his own magazine—called Blood, of course. In May Whybins took home the top award for innovative media at the Clio Awards in Miami and followed that with gold at the Cannes Lions in June. So what’s next?
52 The good oil
Power cuts, record fuel prices, global warming, pollution. We’re addicted to energy but it’s making us miserable and poor. Sally Blundell meets creative Kiwis who are finding ways to produce clean, sustainable energy. They could create a new export industry and allow New Zealand to keep its profitable green image
66 Margaret Mahy's marvellous mind
Margaret Mahy’s down-home stories are read the world over, adapted, translated, imitated and loved. Her agent is in London and her editors in New York. Mike Bradstock talks to Mahy about agents, ideas and building an international audience
74 When design goes bad
Planes crash. Buildings leak. Bush gets elected. Look what happens when designers fail to do their job. By Simon Young
Workshop
99 Modest millions
draws a happy conclusion from the decline of the blockbuster
101 Genius is a good start
It takes more than raw talent to become a true superstar
102 Unsigned banned
Why sign on the dotted line when you can find a cheaper middleman online?
104 The fine art of research
Our correspondent finds too much quality of life for one evening
105 Building consensus
Who rules what you builds?
105 Generation See
Four ways to think about a marketing revolution
108 What I've learned about ... creating a premium brand
Ken Ishiwata’s business card doesn’t have a title. It simply says ‘Marantz … Ken Ishiwata’. It’s not too much of a stretch to imagine that Michael Schumacher’s business card—if he has one—is similarly brief and to the point: ‘Ferrari … Michael Schumacher’. Both individuals are so closely linked to the brands they represent that a job title seems redundant
110 How to ... knock ’em dead! (Figuratively speaking)
It’s the stuff of nightmares: public speaking. The good news is that great speakers aren’t born—they’re made
114 Welcome to Auckland
Fifty years ago, Bernard Roundhill created a vision of Auckland in 2000. It’s a good guess: a bunch of new buildings, vast motorways, jet planes, traffic—and you can’t blame Roundhill for expecting new public transport options
Plus
27 Presented with Better By Design
The sixth sense | How to pick consumer demand—before the demand starts
85 Creative showcase
The future of work | Well-designed workplaces increase productivity, reduce downtime and keep everyone happy and creative. Here’s how
