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Interact
8 From the Editor
Now
19 Emerging talent: Privahini Bradoo
Privahini Bradoo is already an accomplished scientist—but she’s just getting started
21 Using your nut
Jason van Gent has improved the unimprovable
22 Family ties
The supercomputer used to make Weta’s blockbusters is also helping Kiwi scientists trace human history
Features
38 Whatever happened to New Zealand's finest?
A truly iconic brand is worth fighting for—so what happened to Steinlager? ‘Our beer’ is barely heard from these days and even owner Lion Breweries admits its marketing has gone a bit flat. Deborah Hill Cone wonders if they’re drinking our beer anywhere
50 Misery, Inc.
Tanya Thompson’s transformation from ‘waif-like graffiti artist to mini-corporate’ has some predicting that it’s just a matter of time until she has her own fashion empire. Thompson—better known as Misery—is turning her cute-but-creepy creations into a global business. By Eleanor Black
60 The China syndrome
It’s a daunting prospect: taking a punt on the chaotic Chinese market. Are you prepared to lose your shirt? Can you really afford not to take the risk? Here’s how creative Kiwis are thriving in China ... and a cautionary tale or two. By Matt Cooney Plus the little agency that could, devilish detail and protecting your ideas.
63 The China syndrome: the little agency that could
Quick question: what local ad agency has a client with sales volume of 1.5 million motorbikes a year, 2,000 competitors and 6,000 retail outlets? Step forward Grey Worldwide
64 The China syndrome: devilish detail
Jade Gray says he really learned about business in China when he was neatly hoodwinked by a joint venture partner. He still marvels today at the subtlety of the trick that suddenly pulled the rug from under his feet
67 The China syndrome: protecting ideas
Communist economies don’t have much use for IP laws, so it’s not surprising that Chinese companies have earned a reputation for ripping off the ideas of others. Although China now has its own laws protecting copyrights and patents, some Chinese companies are as interested in your ideas as your business. So how does the Kiwi punter protect a good idea?
70 The Baron of Saxon
For 40 years, Peter Radford stubbornly fought to transform his rare Saxon sheep breed into a super-fine branded wool. Now he’s cornered a megamillion-dollar market with the world’s most exclusive suit makers, reports Sally Blundell
Workshop
90 What I've learned about ... letting talent blossom
Mark Roach, manager of top Kiwi music acts, shares his tips on keeping talent creative and comfortable
92 The art of negotiation
Want to cut a deal? Liz Donnelly discovers three rules of Kiwi dealmakers
96 Lost craft
A quick rebranding sees New Zealand at the forefront of a new art movement
97 Full credit
Why we should be grateful to New Zealand’s finest
98 The home market
What kids can teach us about marketing—if we’re prepared to listen
99 Brand madness
How we cope when our guardian aliens don’t show up
100 Left-field sales skills
Even the sharpest business brain could use some arts classes
101 Thank God for therapy
Some companies could use a little psychoanalysis
Plus
33 Presented with Better By Design
Design or die | How Fisher & Paykel uses design thinking to get beyond survival
90 Creative showcase
Thinking brands | To highlight good brand management at work we feature case studies from three of New Zealand’s top branding agencies
