Subscribe » Issue #37, January-February 2012 Mag Cover
Idealog—in the ideas business

Cover of Idealog #37

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Why loving the new Auckland is key to our wealth and happiness.

Now


9 Animation that pops

We think illustrator Tane Williams is immensely talented, and we swear we're not biased in his favour just because his cover design for Idealog #31 was a finalist in the Maggies.

11 Beyond skincare, Ora's in the business of wellness

Ora skincare calls upon sacred Maori knowledge and aims to connect people to nature.

13 Nextspace brings super data to the supercity

With the likes of the Auckland Council and Melbourne's South East Water on the books, Nextspace is scratching the surface of a $2 billion market potential.

15 Enterprising Cantab named Young MD of the year

You know you've made it when you're a 17-year-old managing director and Helen Clark comes to your product launch.

17 Ticketing upstarts take on the entertainment duopoly

1-Night, Dash Tickets, and Ticket Direct are giving the complacent entertainment giants a serve.

21 Behind Telecom's pink fist: Kieren Cooney spills the beans

Vaughn Davis joins Kieren Cooney for a coffee and retrospective deconstruction of his 18 months in one of the nation's top marketing jobs.

25 Phoenix on the rise

Big things are ahead for local label Phoenix Cosmetics.

26 Sunscreens with a story to tell

One sunscreen's the same as the next, right? Not for these two brands, which are cashing in on our fear of the burn.

28 Open for design

Rich Fortune is setting the pace and vision for the newly formed Open Design Council.

30 Agony Lance: Mucho merriness, comical issues and crazy in the wings

Lance Wiggs tackles your tricky business problems.

Features


34 Auckland, eh?

Auckland has long been a target of national ridicule. Accusations of a latte-quaffing, rude and self-absorbed culture fly when the A word is mentioned. But is Auckland really the trash hole it once was? A year on from amalgamation, has anything changed?

40 Wynyard Quarter: Auckland's social heart

Stage one of Wynyard Quarter's redevelopment barely scratches the surface of Waterfront Auckland's extensive vision

44 From Wellington to the world: Wingnut Wings flying high

Wingnut Wings' little aeroplanes are finding success on a global scale.

50 Small Worlds after all

Saying no to MTV offering millions of dollars was one of the hardest things these blokes have ever done- but with forecast revenue now in the hundreds of millions, there's really no looking back. Simon Pound meets the makers behind SmallWorlds, one of our untold growth stories.

Workshop


56 Of urban planning and women in architecture

Auckland architecture firm Sills van Bohemen is sneaking some green back into Takapuna with the Hurstmere Green. Principal Christina van Bohemen is leading the charge.

58 IBM's secret data lair

Data centres aren't particularly exciting or glamorous- but in IBM's case, there's definitely a wow factor.

59 Tech head: NZICT's Candace Kinser on politicking and skill shortages

Getting skilled people to work in the industry - and holding onto the ones we already have - is a major driver for the new CEO of NZICT.

59 Review: The Steve Jobs biography

The Steve Jobs story is one of high highs and low lows, one that fortunately ended at the right end of the scale.

60 Nature Shop proves corporate responsibility pays off

Being a responsible corporate citizen has worked out well for Nature Shop, with the Kiwi online retailer named fastest growing exporter at last year's Deloitte Fast 50 index.

61 Change attitudes to change habits

Most people agree the planet is in trouble due to human activity.

62 Miracle start

Why does Israel have so many entrepreneurs?

63 Skynet copyright law – watch this space

They say sharing is caring. But is it?

64 All hail the user innovators

Outside of research institutes, there's equally important innovation happening.

65 Review: Why Leaders Lie

In this age of spin doctors, Wikileaks and wars waged on questionable grounds, the idea that people- and more specifically, leaders- lie in the realm of international relations is not particularly far-fetched or surprising.

65 Transparency and the cost of policy

Let's put an end to political claims that don't cut the mustard.

66 Think globally, succeed globally

What can Kiwi companies learn from the 2011 best brands list?

67 Marketing is dead. Long live UX

Marketing has become about selling stuff – dull, me-too stuff – with cute ads. User experience is the new way.

67 Review: The Copy Book

This hefty tome will definitely put your back out when you try and pick it up, but you'll at least be entertained during those long hours recuperating on the couch.

68 Food for thought

That breakfast of cereal and tinned fruit you're tucking into- do you have any idea where it comes from? Do you even care?

71 Back to basics

Inspired by Henry Ford, Reginald Richard's new construction system might hold the key to rebuilding Christchurch and meeting global demand for quality, cost-effective housing.

72 Cleaning up the competition

It's hardly the favourite thing to do around the house, but outside of it, cleaning is big business. Just ask Grant McLauchlan of Dunedin business CrestClean

74 Moving in the right direction

Intellectual property in isolation isn't enough- it's what you do with it that counts. That's what Vital Foods learned, and global giant Nestle has taken notice

76 Building a future for the future

Construction cost consultants Kwanto didn't cool their jets during the recession and now they're ramping up to take advantage of new opportunities.

78 Not all experiences are designed equal

So what is an experience, and what makes a good one?

80 Upside- down thinking

Standing on your head can give you a whole new perspective