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From the Editor

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Meet Generation C: Renaissance revisited

The spread of digital technology has exploded the number of video moviemakiers, bloggers and bedroom musicians. Suddenly we’re all poets and publishers. Are we witnessing a creative renaissance? Or drowning under a wave of wannabeees? Jake Pearce introduces Gen C—the generation of digital creatives remaking the way we buy, sell and communicate

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The wild ride

Two creative entrepreneurs navigate the world of sports apparel marketing by the seat of their pants—and live to tell the tale. David MacGregor charts their crazy ride

54

The hit man

Brent Hansen’s accidental gig running MTV Europe lasted 19 years. He’s learned a few things along the way about cash and creativity, writes Russell Brown

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The new masters

Kiwi art dealers are going where the buyers are: the international art fairs where the mega-rich and the über-trendy mix and mingle. Hamish Coney looks at the new breed of dealer

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Carving a new tradition

‘Outer Space Marae’ is built of plastic and light. Photographs by Alistair Guthrie

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The problem with common sense

Creative thinking isn’t just for clients

76

Living in boxes

The time is right for the prefab home

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Patriot game

Marketers: your country needs you, and you need each other

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All together now

We all like to be where the action is—especially online

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The waste of crowds

Alister Gardiner puts some numbers to the costs of centralisation