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10 From the Editor
Features
36 Meet Generation C: Renaissance revisited
The spread of digital technology has exploded the number of video moviemakiers, bloggers and bedroom musicians. Suddenly we’re all poets and publishers. Are we witnessing a creative renaissance? Or drowning under a wave of wannabeees? Jake Pearce introduces Gen C—the generation of digital creatives remaking the way we buy, sell and communicate
46 The wild ride
Two creative entrepreneurs navigate the world of sports apparel marketing by the seat of their pants—and live to tell the tale. David MacGregor charts their crazy ride
54 The hit man
Brent Hansen’s accidental gig running MTV Europe lasted 19 years. He’s learned a few things along the way about cash and creativity, writes Russell Brown
60 The new masters
Kiwi art dealers are going where the buyers are: the international art fairs where the mega-rich and the über-trendy mix and mingle. Hamish Coney looks at the new breed of dealer
68 Carving a new tradition
‘Outer Space Marae’ is built of plastic and light. Photographs by Alistair Guthrie
Workshop
75 The problem with common sense
Creative thinking isn’t just for clients
76 Living in boxes
The time is right for the prefab home
77 Patriot game
Marketers: your country needs you, and you need each other
79 All together now
We all like to be where the action is—especially online
80 The waste of crowds
Alister Gardiner puts some numbers to the costs of centralisation
