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Biting the bastards back: Idealog #27, on sale from April 29 at good stores everywhere.
Interact
8 Editorial
Think meek
10 Contributors
Nick Ruechel, Denis Welch and Jonathan King
12 Born to fail
Eric Ries has watched promising companies burn, accidental ideas succeed and bad products turn good. Working out why has led him to his own methodology, the Lean Startup. But will Silicon Valley’s rules work in Enzed?
14 Revisited
Orion’s hunt, the wild bunch, trade aid and northern exposure
16 Agenda
18 Wiggs’ way
Kicking them while they're down, going pro, a tortuous merger and flying the nest—solutions for your tricky business problems.
Now
19 Golden moment
No rest for New Zealand’s newest Oscar-winner, Kim Sinclair.
20 A girl’s best friend
Trish Stenzel shows off her undies
28 Life after 42
‘No.’ Most of the time, that's all 42 Below founder Geoff Ross ever heard. But he persevered, built his premium Kiwi vodka into a global brand and made millions selling it to Bacardi. In their new book Every Bastard Says No, Ross and wife Justine Troy share their adventure and lay down some honest smack on the self-appointed ‘experts’ who make it so hard for creative New Zealand businesses—and give thanks to the ordinary Kiwis who backed their dream.
Features
34 Would you buy an idea from this man?
The world’s biggest companies have a new strategy: outsourcing innovation. At the forefront of this new industry is the founder of New York-based Fahrenheit 212, Geoff Vuleta from Timaru.
40 Hot & sticky
Fresh off the festival success of its short film, production company Sticky Pictures works the room at Sundance. Denis Welch asks about Robert Redford, raising cash and working with kids and animals
46 Betting the bank
The banking industry is fiercely conservative, and many bankers proudly claim they don’t even need to innovate. But they’re wrong. Here’s how banks will need to adapt and what it means for the rest of us.
Celsias
66 Sign up–or out
While it’s gone from the headlines, sustainability is a driving force for change in business. Here’s a quick snapshot.
68 Eco-news
78 The sustainable challenge continues
Customers are becoming more savvy about environmental and social practice, and more cynical when they’re handed something that’s not authentic.
78 How to avoid greenwash
It’s a call from the Commerce Commission that you don’t want to receive.
79 Look to low-carbon
Though the EU, US and China are all aiming to become the world leader in cleantech, the opportunities for New Zealand in a low-carbon world are huge.
80 Better business for a better world
Some people say that Kiwis aren’t interested in sustainability issues. They’re wrong.
81 Eco-pragmatism, not protest
Do new mining plans simply prop up the way we do things now? Or is it to make investments in all our collective futures over the long term?
81 Building a better environment
The Asia-Pacific region is the world’s fastest growing green building market. Why?
84 The Kennedy remedy
Environmental activist, lawyer and famous son, Robert Kennedy Jr says the best argument for environmental protection is neither moral nor scientific—it’s economic.
88 Building blocks
There is an alternative to the concrete jungle—a renewable, flexible, light, strong and cost-effective building material that does grow on trees.
94 One hundred percent
We’re on the brink of transition, says Phillip Mills, with opportunities aplenty in the cleantech field, so he and a diverse range of industry heads plan to lift our economy with a fresh set of rules. By Chris Tobias.
100 Stamp collecting
‘Sustainable procurement’—two very dull words that just might make you money. The people controlling multimillion-dollar budgets are demanding to see your eco- credentials. Andy Kenworthy tells you how to get a piece of the pie.
Workshop
105 Back to rework
will make you choke on your coffee—but it’s in a good cause.
105 Behind the frock
is a book that’s worth the risk to your furniture.
106 Best of both worlds
Kiwi history and art, with a detour through British science and American politics.
107 Relax yourself rich
is a compendium of delightful ideas about how to live well.
108 When ideas go bad
Lord Robert Winston, scientist, broadcaster, writer, is brilliant, erudite and charming. So his book, Bad Ideas?, should be terrific.
108 King of the road
Garth Cartwright's restless journey through classic American music.
110 Free ride to Hicksville
Dylan Horrocks’ Hicksville is getting a handsome reissue—but it’s still free on the tubes, too. Jonathan King fingers the pages and gives two thumbs up.
112 Give us all your money
When 42 Below floated in 2003, stockbrokers and analysts scoffed and advised New Zealanders to invest in something safe instead (finance companies, perhaps). in this condensed extract from Every Bastard Says No, Justine Troy recalls how she and husband Geoff Ross swallowed their pride and tapped a new kind of Kiwi investor.
114 Work this way
Getting paid to do what you love is nice—but it’s not enough.
114 Good morning, Kiwi
Local telly is 50 years old in June. Idealog lists its greatest hits.
116 The politics of risk
The fine line between adventure and peril—in art, and in life
117 Shades of grey
Today’s savvy consumer no longer sees brands in black and white
118 Spending up
Small steps forward—for some
119 Creativity vs commodities
All our eggs (and milk, meat and timber) are in one basket. Let’s mix it up a little.
120 Parting shot
An important message from the global entertainment industry
Plus
24 IdealGear
Idealog’s pick of design-led delights
54 Next-generation marketing
Showcase | Turn your strategy into the right message in the right channel at just the right time
56 Showcase #1: Picture perfect
