Idealog
- Business Magazine of the Year
MPA Awards 2007, 2008, 2009 & 2010
Idealog #24
Interact
16
Agenda
What to do, where and why
Now
19
Reluctant star
Chelsie Preston Crayford started her acting career with a chocolate bribe. Now she needs no convincing.
21
A less virtual world
Online maps are low-res, low-impact and usually low-rent. But a Christchurch company has mapped the city in high-res—including some local interiors.
22
Self-control
Monique Rhodes doesn’t like Christmas albums—so she’s making one, with a who’s-who of Kiwi musicians.
24
Freedom that folds
Before the Segway’s launch—back when it was called Project Ginger—a group of Kiwi inventors was figuring out how to make something better. Meet Project Garlic.
26
Full circle
This must be Dick Frizzell’s year. His Four Square guy is everywhere, his wine won gold at the 2009 New Zealand International Wine Show, and his book, Dick Frizzell: The Painter, has been released to wide acclaim. Nobody blends the creative and the commercial quite like Frizzell, but where does he draw the line?
Features
40
In deep water
When Jaquie Brown frets on television about the shape of her head, she has Gerard Johnstone to thank. The writer, director and editor of The Jaquie Brown Diaries spends much of his time plotting his star’s most uncomfortable adventures—and the rest getting them to air. Florence Noble—part of the new series cast—tracks his journey from stunt school drop-out to creating our funniest sitcom.
46
The wild bunch
Reality TV is old-school: Natural History New Zealand has been doing it for decades, bringing the weird, wild and wonderful into our living rooms. They’ve learned what viewers like, how to build happy relationships with US media monoliths and proved there’s more to New Zealand than birds. Amanda Cropp meets NHNZ’s wild things. Plus upping the wow factor and an outsider’s view.
54
Night vision
When Bruce Ferguson took his big-splash events business to the UK, he arrived alongside a less welcome visitor: the recession. A year later, the recession is still there—but so is Ferguson, and he’s finding a ready audience for his outrageous stunts and extravaganzas. By Stephen Jewell.
60
Data hound
In a Wellington corridor, Nat Torkington laid down a challenge—and sparked a small revolution. Julie Starr reveals how a loose collection of determined Kiwi innovators are using public data to change the ways that politicians, public servants, companies and people communicate. But is the country ready? Plus streetwise and now open.
Workshop
79
A better use for economics
Tim Harford is rational, as one would expect of an economist, but rarely boring.
80
The great southern search
If the Great Southern Continent didn’t exist, someone would have had to invent it. And so they did.
81
Life off the edge
New Zealand didn’t immediately understand Marti Friedlander—so she found another way.
82
Dirty devices
IT manufacturers are competing to reduce their environmental footprint with some carbon-neutral smoke and mirrors.
84
Love you long time
Apple turns consumers’ attention back to the album format. We still have an attention, right?
86
Spending on stuff we like
Kiwis still aren’t spending much—but at least we’re having more fun with our money.
88
Easy rider
Embracing the silly look
Plus
31
Idealgear
Idealog’s list of design-led delights
67
Creative showcase: Telling the story
The future of advertising | Advertising and marketing may be changing thanks to the arrival of web 2.0, but the task of the advertising agency as idea generator, expert communicator and persuader has never been more important.
70
Showcase #1: find creative independence
Meet 50 creative consultants who have turned their backs on a regular paycheck and a corner office to work through The Pond.
72
Showcase #2: doing it for the whanau
How GSL Network got women talking, acting and saving their own lives
74
Showcase #3: roping the big one
Lassoo moves at whip-like speed to deliver cracking integrated campaigns
76
Showcase #4: change the only constant
For Q, every creative strategy is driven by the concept of change.
Idealog #24
Latest issue: 128 pages of pure gold- Jonzone Creations
logo design to comprehensive branding, advertising design and layout - Corporate Coachlines
Executive transfer services including limousine transportation and sightseeing tours in Auckland. - isurvey
An iphone survey application designed for collecting face to face marketing research data. 
Andy Clover | Graphic Design
Inventive graphic design, promotion and marketing ideas- More in the Idealog Directory
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Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant. …
You mean pushing the BS envelope.how can a carparking building be sustainable. Doesnt matter how many wind turbines you put on it......cars arent sustainable in their current guise. It like ... …
cool idea..but is it a smooth wipe too!? …
Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D …
At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ... …
Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ... …