Idealog
- Business Magazine of the Year
MPA Awards 2007, 2008, 2009 & 2010
Idealog #22
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12
Seriously permanent
Semi-Permanent must be due a name change. Back in 2009 for its sixth year, the landmark New Zealand design event is positively durable. It could also be called the granddaddy of a new wave of creative Kiwi events.
14
Pixel fusion
Alexia Sinclair’s digital art is part fashion, part montage, part tribute and totally original. Whether her subject is an artistic depiction of Cleopatra or a commission for Canon, the Sydney-based artist combines her unique artistic eye with virtuoso digital skills. And in mid-August she’ll be in Auckland for Semi-Permanent ’09.
15
Grassroots revolution
Innovation isn’t just a commercial buzzword. It can transform our schools, hospitals, public spaces, transport, workplaces and our leisure time. And now New Zealand has its own organisation dedicated to encouraging new thinking to transform Kiwi society.
16
Give it a rev, Trev
The inaugural Onya Awards will celebrate the achievements of our best-is-yet-to-come web luminaries.
Now
25
Family ties
The Wright-Stows transform everyday household materials into an artistic range of products.
26
One-blade wonder
Three Fisher & Paykel veterans have a radical new design for domestic wind generation. It’s a long way from the DishDrawer.
28
Wiggs’ World
It seems Lance Wiggs is always on a journey. Even home in Godzone, he’s not standing still: he has companies to mentor, connections to make and, on his blog, clueless corporates to skewer. So just what is Wiggs looking for?
Features
36
The Red Witch Project
When guitarist Ben Fulton went electric, he found the only way to get the right sound was to make his own gadgets—and other guitarists agreed. But how do you turn a garage business into an international boutique brand? First, you find someone to share your dream—like Geoff Matthews.
42
The boys from the Bay
A dry, stony bit of Hawke’s Bay, once a speedway and a quarry, now produces full-bodied red wines the equal of thousand-bucks-a-bottle Bordeaux. What’s the secret? Anya Kussler discovers what lurks in the once-unwanted soils of Gimblett Gravels. Plus beau Bordeaux and the top six.
50
Off the wall
Ben King and Adam Bryce are on a mission to democratise art. With a beer budget and a billionaire’s contact book, they dream of kick-starting a new street culture scene in Auckland. Felicity Monk meets the founders of Plaything Gallery. Plus bring the noise
58
The Conversation
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
Workshop
78
Known unknowns
We’re in strange times, and they could get a lot stranger. How do you plan for the unknowable?
79
I’ll be off now
The ‘nine-day fortnight’ will report for duty at many workplaces this jolly July. On the tenth day, we’ll be rested
80
Spare some change?
Politicians may not be able to pick winners, but perhaps they can incubate them.
80
Rational mathematics
Our behaviour is about to be micro-measured. But just what tale will those numbers tell?
82
Make your marketing come together
Above and below the line, online and off, where do you put your marketing energy? Take a tip from the experts: start first with getting to know your customers
84
Tips: How to get covered by a journalist
A well-targeted interview in the media can be worth thousands in advertising. But most interviews don’t “just happen”—they’re the result of business owners or PR people pitching stories.
Plus
31
Idealgear
Idealog’s list of design-led delights
66
Creative Showcase: thinking brands
Thinking brands | Trust and the trusted. Brands that build trust are the brands that will survive in the new age of candour. Here’s how.
Idealog #22
Latest issue: 128 pages of pure gold- teabag studios
teabag studios is a digital agency specialising in brand design, web development and 3D animation Mahi-Tahi Teamwork Limited
Mahi-Tahi is developing an interactive, dynamic process for work teams to analyse and model what they do. The process itself is simple for team members to learn and use, and appeals to visual, tactile and kinetic learning styles. The outcomes are two-fold: firstly, direct understanding and learning for the team both collectively and individually; and secondly, accumulated metrics that can be analysed, interpreted, compared against appropriate standards, and used in a definable 'Goal Seeking' mode to find better methods and mixes.
designworks
Leading design thinking – We are New Zealand's strategic design practice. designworks' difference is our ability to deliver tangible value through enduring design advantage, through translating business strategy into leading design thinking that drives preference.
TaylorMcAllum
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Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant. …
You mean pushing the BS envelope.how can a carparking building be sustainable. Doesnt matter how many wind turbines you put on it......cars arent sustainable in their current guise. It like ... …
cool idea..but is it a smooth wipe too!? …
Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D …
At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ... …
Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ... …