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18 Southern stars
New Zealand may host the next big thing in research
Features
34 Paint it black
Kiwis can be a miserable bunch. We like our humour as black as our art. Our captains of industry expect the sky to fall at any time and we’re cast into national gloom when we lose a rugby match. Enough! It’s time to lighten up, says Deborah Hill Cone. Plus the science of happiness and turning gloom to zoom
42 The last great showman
Roy Meares has wowed and wooed consumers for over 30 years. What drives one of the last of the old-school admen to keep the hits coming? reports. Plus the art of the pitch
50 If it only had a heart
Can heartless Auckland be given a beating creative centre? Expat developer Peter Cooper thinks so. In the biggest property deal in New Zealand history, Cooper and company plan to turn Auckland’s derelict Britomart precinct into a centre of retail, commercial and residential creativity. Vincent Heeringa asks if Aucklanders are ready. Plus the search for civilisation
58 Shaken and stirred
Microsoft global CEO Steve Ballmer talks exclusively to Idealog about ideas, innovation and the infuriating iPod. By Matt Cooney
62 Idea idol
High-energy production company Television Spaceman creates a TV show to encourage innovation by kids and to sell to the world
Workshop
73 Marketing's problem: me
Vincent Heeringa prepares to wreak a consumer’s revenge
74 At war with Aussie muppets
Martin Brown observes a campaign in crisis
76 Moving pictures
Hamish Coney sees signs of a new force in our art market
78 Own goal
We’re the owners of our ideas. That brings a big responsibility
79 Real-time publishing
The Web isn’t the enemy of print
90 How to ... protect your ideas
A great idea is worth defending—but how? Idealog talks to inventors, entrepreneurs and IP experts
