Idealog
- Business Magazine of the Year
MPA Awards 2007, 2008, 2009 & 2010
Idealog #16
Interact
14
The world, differently
Colin Murdoch was a true Kiwi hero: the inventor of the disposable syringe, childproof cap and the tranquilliser gun. Like many inventors, he never got the fame and reward he deserved—but he has the undying admiration of Ray Avery
17
Right semi-sphere
This year’s Semi-Permanent design festival (‘conference’ is too dull a word to describe the gathering of hundreds of designers) is lining up to be the biggest yet. Plus: win Semi-big
Now
18
The art of the archetype
Nick Konings mixes photography, speech, psychology, software and art to create a new definition of the portrait
22
Good weed
A Canterbury marketer goes back to the farm to brew cordial from the weedy nuisance of elderflowers
24
Bottom of the pecking order
Despite the success of Al Gore, Morgan Spurlock and Michael Moore, two Kiwi documentary makers don’t expect riches from their efforts any time soon
28
Drive! Drive! Drive!
Brent Shaw set out to make a boat. Somehow he ended up with a portable submarine
30
Out of the light
Steve Maharey says he’ll relish swapping cabinet for the campus as he heads back to run Massey University. But just what can a politician do for a university?
Features
34
Amie's baby
Amie Nilsson’s Merino Kids business is growing faster than her own brood. She tells Amanda Cropp about ambition, innovation, sleepless nights and the cut-throat world of design for the under-fives
40
The road to Rubber Monkey
Nigel Stanford tried his hand at music and design but made his fortune on the web, creating social sites and running Trade Me when Sam Morgan left town. Now he’s moving into movies with his own studio. Peter Griffin tracks his strange journey. Plus Trade Me’s fab four and trading places
50
Innovation lessons from Pixar
Brad Bird met Walter Disney’s master animators when he was 11. Now he’s heading a new age of animation at Pixar, but he’s still inspired by the attitude of those old originals: they were never satisfied. Bird shares his lessons on talent, failure and challenging success
58
Little Kiwi battler
Kevin Roberts; is he God or just a good talker? Vincent Heeringa talks to the world’s most irrepressible optimist and New Zealand’s biggest booster about love and rugby, blue as the new green, snail porridge and the new simplicity. Plus the Eagle vs Shark quiz
62
Taking care of business
Most Kiwis aren’t desperate to get rich. Even our entrepreneurs are happy with a boat, a bach and a beamer. Rejoice in their happiness: Mike Booker discovers our small business shouldn’t be bullied into growing, and James Hurman thinks growth is the wrong target anyway. Plus: will our SMEs save us?
Workshop
88
Hopelessly devoted to everyone
Brands that follow you round like a puppy are just waiting to be kicked
92
Gain insight
Want to know what’s special about your brand? Here’s how to innovate from that insight. Plus insight vs fact and five ideas to get more ideas
94
Build authentic brands
Lord of the Rings brought Kiwis together. Mothers give Edmonds Cookbook to children leaving home, and Buzzy Bee is a Kiwi birthright. Why are these brands so enduring? The secret is authenticity—a rare realness in a world of global brands. Authentic brands do seven things well
96
Parting shot
Big promises and big problems
Plus
33
Idealgear
Twenty-four pages of designer bling
Idealog #16
Latest issue: 128 pages of pure gold- Designlab
Images, words and ideas transformed into a customised visual product 
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Inventive graphic design, promotion and marketing ideas- [Retain]: [Release]
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Mahi-Tahi is developing an interactive, dynamic process for work teams to analyse and model what they do. The process itself is simple for team members to learn and use, and appeals to visual, tactile and kinetic learning styles. The outcomes are two-fold: firstly, direct understanding and learning for the team both collectively and individually; and secondly, accumulated metrics that can be analysed, interpreted, compared against appropriate standards, and used in a definable 'Goal Seeking' mode to find better methods and mixes.- More in the Idealog Directory
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Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant. …
You mean pushing the BS envelope.how can a carparking building be sustainable. Doesnt matter how many wind turbines you put on it......cars arent sustainable in their current guise. It like ... …
cool idea..but is it a smooth wipe too!? …
Really never thought that she was a New Zealander, her artwork is sooooooo unquie. Really one of my inspirations now :D …
At last a N.Z. building design that is original,creative and exciting. So different from the standard rectangular concrete and marble structures that have become the N.Z.standard over many years. Well ... …
Oh my. Very excited about this! Saw the doco at the festival a few years back and it was both funny and moving - can't imagine how kick-ass it will ... …