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Idealog #14

Interact

8

Editorial

What is art?

Now

18

Designer type

The alphabet is already designed. Kris Sowersby’s job is to make it look good

22

Design association

Want to label yourself? Dunedin’s Ooid can help

23

Strange waves

One British critic dubbed The Ruby Suns his pick “to make strange waves in 2008”—but first there’s an ocean to cross

24

A word in your ear

New Zealand’s mobile-phone marketers are getting international traction—but they’re held back at home.

27

Sticky business

The Velcro-like exercise wall is not for wallflowers

30

Success sucks

Sir James Dyson says you’ve got to suffer before you succeed

Features

40

Second life

Forget cast-offs, hand-me-downs and the fashions of yesteryear, ‘re-designers’ are turning forgotten gems into something new and desirable. Lauren Bartlett meets the Kiwis creating born-again-ware

46

Daydream believer

A mystery illness left Garth Murray’s memory shattered, his focus lost, his working days over. Help came from an unexpected quarter: his own dreams. Sally Blundell tacks Murray’s strange trip from sickbed to hi-fi innovator

54

The Pokómen

If you can draw your idea, Wellington startup Ponoko can probably make it—and find buyers for it too. Idealog meets the New Zealanders at the forefront of the handmade revolution

62

Unpainted

Drop out of fifth form art, get accepted into Elam, then decide to give it a miss. Pay no attention to art other than your own and paint whatever takes your fancy—all in old-fashioned oils. This, reports Gena Tuffery, is the Sofia Minson shortcut

69

Ch-ch-changes

In 2006, Idealog introduced Generation C, the creative, connected generation that is remaking the way we buy, sell and communicate. Now Jake Pearce and Simon Young look at the impact Gen C is having on the music industry—and what it portends for the rest of us

Workshop

88

Down to Earth

A new manifesto from one of advertising’s big thinkers

88

Long exposure

Exposure Lifestyles discovers deadlines

90

Pop goes the easel

Pop art made the cliché seem clever, but it’s time for it to come off the canvas

92

Cheap inspiration

For a lesson in creativity, pay a visit to Phnom Penh

93

Degrees of disappointment

Horrible mistakes can be better than successful formulas

94

Educating the Old World

It’s time to add another dimension to Brand Enzed

94

Meet my bud, Budweiser

Mothers and marketers should know when not to interrupt

95

Beachcombing

Kiwi kids are doing well at science, despite low funding. Why?

98

Get networked

Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking

100

The birth of Bebo

Building networks is hard. Here’s how Bebo’s founders do it—again and again

101

Brewing social alcohol

Luke Nicholas brews a very networked beer—and he has the fanbase to prove it

103

Thin veneer

Kiwi art and antiques are in demand—but we still like the offshore stuff

104

Parting shot

Get your groove on

Plus

33

Idealgear

Design-led delights for lounge lizards, fashion buffs and lovers of all things innovative

75

Creative showcase

Business services | Behind every successful business is a group that’s rarely acknowledged: the unsung heroes of enterprise.

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