Idealog
- Business Magazine of the Year
MPA Awards 2007, 2008, 2009 & 2010
Idealog #13
Interact
8
From the Editor
New Zealand may suffer from too much purity—but our competitors would still love to take it off us
Now
20
One man everything
Russel Walder plays something that’s rarer in the music industry than chess: the oboe
21
Spinning around
The Royal New Zealand Ballet is on a three-leg tour that is much more graceful than it sounds
22
Time flies
It began 15 years ago as a doodle in a high school exercise book, but Andrew Hawley’s concept yacht design, the Hawley F140, is starting to take shape.
Features
36
Who you callin' green?
Like it or not, the landfill economy is coming to an end—and New Zealand needs to get real. Gena Tuffery uncovers the Kiwis who are doing us all a favour and living up to our undeserved reputation. Just don’t use that ‘G’ word. Plus: follow these leaders, the view from London and the life in post-peak oil times
48
Brothers in art
Take three brothers: one clued-up in IT, one with a business background, and another who creates 21st-century Maori art. It took a family loss to bring them together but now they’re reinventing the business of indigenous art. Amokura Panoho meets the Murray men of Imagenation
62
Sweet science
Our kiwifruit industry was built by combining the Chinese gooseberry with Kiwi know-how. Now a New Zealand company is returning the favour, working with Chinese growers to raise the plants needed for its natural, healthy sweetener. But they need to step carefully, reports Bette Flagler—Big Sugar is watching
Workshop
82
The story of the storytellers
The digital mavens at the inspiring AnimFXNZ show they’re not blinded by science
84
Rebel knits
It’s pretty hard to undercut the Warehouse, so craft has a new role—relief from mass-produced sameness
84
Back to the boob tube
It’s been a big year for Kiwi TV, but the most promising moment was largely ignored
86
Business at the speed of slow
Londoners refuse to be rushed by an upstart from the colonies, but you can do business at British pace
90
Attract great staff (and keep them)
Great staff want to be part of their company’s success. Here’s how to get them on board. Plus the history of HR, how it’s done at Squiz and at More FM, keeping up the churn and what workers really want
104
Parting shot
God’s own countries
Plus
33
Idealgear
Summer edition | 24 pages of design-led delights for lounge lizards, fashion buffs and lovers of all things innovative
67
Creative showcase
The future of work | Discover how sustainability affects our workplaces, and what some companies are doing to make the way we work sustainable
Idealog #13
Latest issue: Our guide to global domination- The Pond
The Pond is a creative collective representing New Zealand's best writers, art directors and designers. - Shoko
interactive game based advertising and interactive installations 
Zenago Intelligent Internet Solutions
Dynamically managed websites that work
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Website design and development.- More in the Idealog Directory
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There are two big dangers with this kind of misleading green marketing. The first is that consumers will take green product labels at face value, and assume that they're making ... …
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Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant. …