Idealog

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Idealog #11

Interact

8

From the Editor

Success strikes in strange ways

Now

19

Across the great divide

DeNada fashion is out of the incubator and into the fire

20

Stone free

The favourite part of her job, says Christine Hafermalz-Wheeler, is when she sees her jewellery worn by other people. It’s the reward of her efforts to identify the traits of each stone she uses. “It’s not just a stone,” she says. “Each one needs to be cut personally.”

20

Retail sanctuary

Tauranga-based bed manufacturer Design Mobel wants to turn bed retailing on its sleepy head. In partnership with Saatchi & Saatchi, the company has created Okooko, an international concept store that focuses on the bedroom as a sanctuary of rest and replenishment

21

Break it down

Water is good for you—but water bottles are bad for dolphins, endangered birds and cute puppies. The bottles thrown away today in New Zealand will take around 1,000 years to decompose

21

Fast rubber

Apparently, not all our textile innovation went into the All Blacks’ World Cup jumper. Orca has designed the world’s first breathable wetsuit, which expels heat and moisture while keeping the ocean at bay. “We had a lot of triathletes coming to us asking, ‘Is there any way you can make cooler wetsuits’, so we tried to work out a way to make it happen,” say Simon Kenny of Orca

22

First do no harm

Holding the balance of life and death in your hands isn’t a game—except when it is. New Zealand-based GoVirtualMedical has finally replaced the medieval med-student practice of practicing on a prone body with a professional multimedia version of the battery-powered board game, Operation

22

Print this

A Wellington-based startup is making product design and production as easy as pressing ‘print’. Ponoko—a variation on an early name for Wellington—lets people design physical objects in any 2D drawing program. They can then send the design through to Ponoko’s network of laser cutters and 3D printers

24

Air Caire

Many a New Zealand skincare line leaves home these days, but most don’t come back on the next flight. Caire inflight skincare does, flying business class all the way

25

Smart space

Want to live like a Jetson? Professor Olaf Diegel may be building your next home

28

The Simpson

Richard Simpson wants to reinvent his dysfunctional city and he’s not timid in his plans: bulldoze the Harbour Bridge and free up some coastline, dig a canal from the airport for ferry traffic, reopen old tunnels and rivers, and even reorient Auckland away from the Queen St shambles—all while getting the city online and sustainable. Thinking big, then. But why does Auckland get all the attention? And is Simpson just playing social engineering?

Features

32

Disney's Kiwi misfits

Taika Waititi’s movie about a couple of Kiwi misfits, was never intended for an overseas audience—but it’s showing on screens across the US courtesy of The Walt Disney Company, complete with a killer soundtrack by fellow Wellingtonians The Phoenix Foundation. Peter Griffin follows their road to the Magic Kingdom

38

In search of a happy ending

Some hard touring and an inspired collaboration with Taika Waititi are building The Phoenix Foundation’s profile Stateside. The question is, can they make it pay?

40

Ten for tomorrow

We know you’re clever but you won’t live for ever—and we have to look out for New Zealand’s creative future. So Idealog placed calls to the established stars of Kiwi creativity and asked them to nominate our future fame bearers. We track down ten of the best and Alistair Guthrie captures them while they’re still fresh-faced

54

Head, shoulders, knees & toes

Hospitals aren’t just fun and games, and medical professionals are very particular about the equipment they use. Bette Flagler discovers why more and more of their gear is designed and built in New Zealand

60

The Man From M.C.K.I.N.S.E.Y.

Many New Zealanders find they learn most about their country by living somewhere else for a while. Steven Carden is no exception: after three years in New York with McKinsey & Co, he returned to Godzone with some new ideas about our past, our future and our place on the planet. But unlike most New Zealanders, Carden has put his thoughts into a book: New Zealand Unleashed, subtitled ‘The country, its future and the people who will get it there’. David MacGregor meets the man behind the message

63

Off the leash

Idealog presents an exclusive extract from New Zealand Unleashed.

Workshop

86

Up down under

New Zealand Unleashed: The country, its future and the people who will get it there

87

Pennies for your thoughts

The Idea Generator: Tools for business growth

87

Pushed into paradise

When Rod Oram was unexpectedly sacked as editor of the New Zealand Herald’s business section in 2000, it was on the rather delicious charge of insubordination. But the Herald’s loss has been the nation’s gain

88

The evolution will be televised

Artists are returning reality to the video clip

89

A word from our sponsors

Manufacturers are missing the message, even when they pay for it

90

Mai military

Mai FM and the armed forces have more in common than you might think

92

What I've learned about ... surviving change

He’s worked in the mail room, written ads for some of the world’s biggest ad agencies and then, 27 years ago, started his own agency. His name is Tim Delaney and his company, Leagas Delaney, works with clients like Bacardi, Reebok and Goodyear

94

How to ... meet your customers

Your customers have more to offer than just their money (lovely though it is). These days some come along for the ride

98

Domestic dramas

Why our stories are being set on a bigger stage

Plus

71

Creative showcase

Sustainable advantage | How do you turn the threat of compliance about carbon emissions and global warming into a strategic advantage? Smart enterprise is now re-examining how living in the new ‘carbon neutral’ world reveals new opportunities—in marketing, in cost savings, in the workplace, or other innovations

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