Subscribe » Issue #37, January-February 2012 Mag Cover
Idealog—in the ideas business

Door opener

A designer goes door-to-door

The Wedgee

Does the world need a better door wedge? Micky Waisbrod reckons so and designed the Wedgee, a stylish aluminium wedge that doesn’t slip due to its textured rubber base. His belief in a better wedge goes beyond design, however—he’s hitting the roads to market the Wedgee to design stores and even selling it himself door-to-door.

“I love the challenge of selling something I have designed,” says Israel-born Waisbrod, who moved to New Zealand with his family when he was five. The aluminium surface is also perfect for printing messages or logos, creating an unusual corporate gift.

And if you want a Wedgee and can’t wait for Waisbrod to find his way to your door? They’re also available online.

Originally published in Idealog #10, page 27

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