Select an issue:
Interact
8 From the Founders
10 From the Editor
Features
34 Welcome to the Creative Economy
From apples to advertising, from dairy farming to Krishnan’s Dairy, the central and driving force in the New Zealand economy is not the land or even the people on it. What matters now are great ideas
58 Independents' Day
It’s a business dominated by foreign players with multinational reach. But a revolution in technology and a grinding determination to do it by themselves has ensured the independent music labels and their talented artists are not just surviving, but flourishing in the local music business. Russell Brown looks for lessons in the indie renaissance
70 Milk mavericks
From Fonterra to new frontiers—how Synlait plans to go from farmer to pharma. By Rod Oram
Workshop
79 What I learned on Trade Me
Can image advertising survive in the Internet era?
83 The World Wide Rewrite
The web is finally reaching its potential
94 How To: The Perfect Storm
Where do great ideas come from? Idealog learns how to put brains in gear
Plus
104 Independents’ Day
Your track-by-track guide to 16 slices of prime, independent New Zealand music, free with Idealog #1
