Idealog

Idealog magazine
 
 

Idealog #1

Interact

8

From the Founders

10

From the Editor

Features

34

Welcome to the Creative Economy

From apples to advertising, from dairy farming to Krishnan’s Dairy, the central and driving force in the New Zealand economy is not the land or even the people on it. What matters now are great ideas

58

Independents' Day

It’s a business dominated by foreign players with multinational reach. But a revolution in technology and a grinding determination to do it by themselves has ensured the independent music labels and their talented artists are not just surviving, but flourishing in the local music business. Russell Brown looks for lessons in the indie renaissance

70

Milk mavericks

From Fonterra to new frontiers—how Synlait plans to go from farmer to pharma. By Rod Oram

Workshop

79

What I learned on Trade Me

Can image advertising survive in the Internet era?

83

The World Wide Rewrite

The web is finally reaching its potential

94

How To: The Perfect Storm

Where do great ideas come from? Idealog learns how to put brains in gear

Plus

104

Independents’ Day

Your track-by-track guide to 16 slices of prime, independent New Zealand music, free with Idealog #1

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Idealog is published by

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