May-June 2011

Issue #33, May-June 2011

And now for something completely different ...



Too many business people still think of a commercial brand as something you slap on at the end of the process. But what are customers going to pay you those ...


Last year Idealog published Cash for Ideas—The Idealog Guide to Commercialising Your Ideas. In its pages we brought together an expert panel from six of the top innovation support firms ...


The year was 1997. IT and electrical savant John Hansen and family were celebrating his daughter’s graduation at a fancy Auckland restaurant—and the service was rubbish. Chaotic and slow, the ...

Case study

Home enthusiasts, companies and clubs can now make the freshest draft beer on the planet thanks to Nanobrewing Ltd.

Ben Stenbeck does what boys only dream about: drawing comics for US publishers like Marvel and Dark Horse. The Auckland-based artist tracks his own journey

From experiments he begun as a schoolboy, electrical engineer Carlos Van Camp has created a world-leading visual spectacular using high-voltage machines he develops in Auckland.