November-December 2010

Issue #30, November-December 2010

On sale now: Idealog #30, with The Disruptors

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Middle management in a large Connecticut bakery wasn't Helen Klisser During's dream job, but she knew what she was doing—priming for her return to Godzone and her parent's company, Vogel's. ...

Awards

While Pumpkin Patch won Supreme Award for International Business at the New Zealand International Business Awards 2010, it wasn’t the only Kiwi company feted

Collaboration

John Boone’s new venture had to be explained to him—and now he explains ‘corporate drumming’ to us.

Parting Shot

The fitness industry as we know it is nearly 43 years old—but now it's starting to show its age.

Books

The information explosion, instead of making us smarter, is probably rewiring our brains to a level of superficial understanding.

Showcase

The world wide web is getting bigger by the day, and it's the perfect place for advertisers to seek new opportunities.

Showcase

Zephyr's partners have 60 years' experience, nigh on 80 awards, nine kids, a fondness for sausages and a partnership with clients more akin to family.

Showcase

Creativity isn't as simple as artfully worded prose, carefully directed pictures or a beautifully shot TVC.

A winemaker, a courier and a manufacturer: three very different experiences with sustainability and how it can make or break you. By Rosie Bosworth.

Travelling the world, combining exotic cultures with classic Kiwi tunes—it's Nick Dwyer's dream job, and National Geographic is among his many fans. By Martyn Pepperell.