September-October 2009

Issue #23, September-October 2009

Murdoch's revenge: Idealog #23, on sale from Monday, August 31 at good stores everywhere.


Emerging Talent

Manoj Patel seems to have a knack for timing—and the smarts to make the most of it


Making music is back in fashion. We import most of our kit, but the islands still strum Kiwi.

… but can you turn it into a business? Meet four New Zealand women who have turned their love of dance—and the skills they learned—into their own creative ventures.

John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. Chris Tobias suggests how to move beyond the arguments.

We pay for the Herald, but not for its website; we’ll give money to Sky while we let the state-owned TVNZ struggle. As business thinkers proclaim the age of the free and Rupert Murdoch heads a fightback, Matt Cooney asks if we really know the value of a dollar.


It begs the question: just what does a thriving cultural sector bring to a city in terms of visitors, dollars, and the unique flavour that Absolutely Positively Wellington has been banging on about for years?


Architect Eqo Leung says he’s still learning. The lesson is to keep it as simple as possible.

Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.


Matt Kenyon is taking on our culture. To do that, he’s become a human barcode scanner.

Whatever your Big Idea is, pitch it to the Icehouse and you could win $15,000 worth of prizes, including three months in the Icehouse business incubator to develop your product and offer to investors.


A couple of bottles of whiskey and generous friends in the right places is all it took for musician Mel Parsons to make her first music video.

Kiwi marketers have long been asking for a robust news service for the marketing, advertising, media and PR industries. So here it is.

Celsias is the new social media site for Kiwis or Kiwi companies who want to share their sustainability initiatives, ideas and stories.