March-April 2008

Issue #14, March-April 2008

Over 100 pages of ideas, inspiration and insight in Idealog #14, on sale now at good stores everywhere


How To

Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking

In 2006 Idealog introduced Generation C, the creative, connected generation that is remaking the way we buy, sell and communicate. Now Jake Pearce and Simon Young look at the impact Gen C is having on the music industry—and what it portends for the rest of us