Naming rights: do you know what these start-ups do?

We live in a time of company name crisis. When all the good ones are taken, creativity is required, hence the increasingly ridiculous names of start-ups, with their missing vowels, their additional 'ly's', their intentional misspelling and their ability to signify absolutely nothing about what the company actually does. With that in mind, Wired got the stars of Silicon Valley together to find out if they could guess what a bunch of real start-ups did.

We live in a time of company name crisis. When all the good ones are taken, creativity is required, hence the increasingly ridiculous names of start-ups, with their missing vowels, their additional 'ly's', their intentional misspelling and their ability to signify absolutely nothing about what the company actually does. With that in mind, Wired got the stars of Silicon Valley together to find out if they could guess what a bunch of real start-ups did. 

  • For more on company names, check out the 'How to Name Your Company' episode on the Start-Up podcast, which discusses some of the reasons behind the arrival of these strange names and talks to a few experts about how to create a good one.