It was shoulder-to-shoulder at 1 High Street, with drinks aplenty and a the loud hum of networking and reminiscence. A seafood feast was accompanied by three specially-created Johnnie Walker cocktails made to compliment three Barkers' suits.
Idealog founder and publisher Vincent Heeringa made a stirring speech recounting the moment of inspiration he had while traveling in London - that the future lay in what he called "commercial creativity", which would, of course, need a magazine. And 10 years later, here we are, celebrating the release of the largest issue yet!
Johnnie Walker's chief cocktail maker gave a lesson in cocktail making, keeping all refreshed and responsibly social.
And Barkers sent three models on an improvised catwalk, impressing some with the suits and others with the gentlemen wearing those suits.
The drinks kept coming, the band kept playing, and we all went home with two magazines and a fresh pair of socks for the next day. What more could you ask for?
Here's to 10 more years!
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