Maxim Group is a branding agency with a full range of complementary services. These include qualitative research, brand strategy, art direction, graphic design, web development, copywriting, photography, print production and project management. Established in 1996, the company has offices in Auckland and Wellington which service clients in both the private and public sectors. While it has the capacity to undertake major branding projects, Maxim also works with a broad range of small and medium-sized organisations. Maxim believes that the best brands work from the inside out. What is seen on the outside gets its meaning from what’s on the inside. Approaching branding in this way requires a strategic understanding of the clients’ business environment. This means that the brands Maxim develops are built on intellectual rigour as well as memorable design.