Endeavour's Founding Principal is Phil Rogers. New Zealand-born - his vision is to change US market entry from a one off high cost, high risk project for individual companies to a managed process using repeatable and proven programs that dramatically increase success rates.

Phil is a Demand Generation specialist with over 17 years of experience (10 years in the US) and has held marketing, sales management, executive and GM positions for global blue chips including Diageo and Brambles as well as start ups and high growth firms. Industry experience includes technology, services and consumer goods.

He has an MBA (High Honors) from Boston University and a LLM (Honors) from Victoria University.