CBG is a major independent provider of health services research and market research in New Zealand. With extensive practical experience at all levels of the health and business sectors CBG can provide independent research to improve decision making and help you deliver better quality services.
CBG was set up in 1997 to meet the need for high quality primary market research in health and non-health related sectors. We are a team of twenty enthusiastic and experienced researchers who have developed a reputation for finding and implementing innovative research solutions. We have a health research division which offers specialised health research methodologies. In our experience, traditional consultancy firms and market research companies struggle to operate effectively in the health sector. Health is not just another business. The difficulties measuring health outcomes and the complexity of consumer and professional relationships often means that research and analysis need specialist skills.
Our non-health division consist of a team of qualified market research professionals who have over twenty years experience both in NZ and overseas. The team specialises in quantitative and qualitative methodologies and offers the full range of research services. At CBG we meld practical experience with proven research capability to provide accurate and cost-effective answers.