Alto is an increasingly sustainable communication design company in Wellington. Megan Hosking is the director, and is passionate about communication design and the opportunities that a quest for a sustainable future creates. The world that is being dreamed up at Alto is based on a culture of care; we care about ourselves and each other, and the benefits are passed onto our clients and into our community. We recognise that creative people need to feed their creativity in order to produce it for others. ‘Good Friday’ was developed to address this. Each Friday, we prioritise our own needs and focus on our own personal and professional development. This is when our grand ideas emerge, and have a chance to be produced into tangible outcomes.