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Idealog + Insight Creative

The New Zealand Drug Foundation believes that the way we currently deal with drugs doesn’t work for Māori and that our criminal justice approach to minor offences causes more harm to those caught up in it than drug use itself. A series of hui was established to discuss the issue with the community most affected, so it created a brand, marketed these events and helped draw some bigger than expected crowds. 

Innovation

As corporations continue to recognise the importance of innovation, more and more of them begin to look outside of the box to improve their innovation efforts.