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Idealog + Insight Creative

Te Papa has transformed its learning programmes and space, creating Hīnātore, a disruptive new learning lab stacked with cutting-edge tech gizmos that consign clunky projector slideshows and VHS videos to the museum’s basement archives. And it needed eye-catching, dynamic branding to communicate the evolving and experimental nature of the programme. That’s where Insight Creative came into the story.