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Packaging-free grocery store GoodFor comes to Auckland

No bags for you

Packaging-free grocery store GoodFor comes to Auckland

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.

Brick by brick

Innovative. Lucrative. Secretive. These are all words that describe Lego’s infamous Future Lab, otherwise known as the experimental and creative engine of the multimillion dollar Danish toy company. We talk to its former senior innovation director David Gram who visited Auckland for this year’s Better by Design Summit on how the Future Lab works, why design should be human-centric and developing tomorrow’s ‘diplomatic rebels’.

For retailers, by retailers

Mt Maunganui-based company George & Willy has been making waves in the homewares sector for some time. Now, it’s turning its attention to store accessories for retailers.

Idealog + Insight Creative

The New Zealand Drug Foundation believes that the way we currently deal with drugs doesn’t work for Māori and that our criminal justice approach to minor offences causes more harm to those caught up in it than drug use itself. A series of hui was established to discuss the issue with the community most affected, so it created a brand, marketed these events and helped draw some bigger than expected crowds. 

Community engagement

For our upcoming Design Issue, which is focused on the idea of 'decisions with intent', we’re asking the Idealog community to share some examples of when that intent has led to something great, and when it's failed dismally.