Cool thing of the week: Buildmedia’s interactive touch table presentation

There’s a bunch of hype around VR, 3D and design interactivity in general. Usually, the product doesn’t match the hype, but sometimes, something comes along that really is jaw dropping.

Buildmedia, an Auckland-based architectural animation company, has just completed an interactive 3D animation of the New Zealand International Convention Centre, presented on a 55-inch touch screen table that allows users to experience the many configurations of the future building, and it's kind of amazing. 

Buildmedia was commissioned by the NZICC to design a showcase of the massive 32,000m² development, which has been designed by Warren and Mahoney in association with Woods Bagot and Moller Architects and is due to open in mid-2019.

The result is an extraordinarily detailed presentation displayed on a 55-inch touch screen, embedded in a table of aluminium, glass and Corian. It allows prospective customers to experience the NZICC by looking down, onto and into each of the 3D floor plates.

NZICC Interactive Touch Table Presentation from Buildmedia on Vimeo.

“We set out to develop an extraordinary solution to showcase what will be the country’s largest conference, exhibition and entertainment space,” says Buildmedia creative director, Gareth Ross.

“The aim was to allow customers to experience the sheer scale, innovation, flexibility and configurability of the NZICC building’s design, while keeping it transportable and foolproof.”

A key component of the touch table’s design is the ability for users to experiment with and visualise the NZICC’s various room configuration options – a highlight of the building’s architecture.

“We created multiple floor layouts for each of the interior spaces and 3D-modelled each space in detail to include tables, chairs, booths plus people to help demonstrate the scale of each space. This was a huge task for the team and required hundreds of static and moving imagery assets to be created in just eight-weeks!” explains Gareth Ross.

“It was a massive challenge for our team but it’s been one of the most ground-breaking projects we’ve completed to date. We’re really proud of what has been achieved. It’s an awesome way to present a complex design,” says Mr Ross.

Buildmedia has also created a version of the touch table presentation that can be viewed on a tablet, giving the NZICC a more portable sales tool for occasions when travelling isn’t appropriate.