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Dream designers create for charity

October is traditionally a pink month on the charity calendar, but Sealy’s designer bed auction brings a burst of colour to the pink hues that support such a great cause.

Third time is a charm for Sealy, as it launches into another TradeMe auction to raise funds for the New Zealand Breast Cancer Foundation.

Four creatives are contributing their talents – Steven Dunstan of Huffer, graffiti artist Flox, internationally recognised artist Owen Dippie and last year’s winner LeeAnn Yare, magazine writer, stylist, TV presenter and owner of interior design store ‘Collected’.

Each designer brings a unique flavour to their bed that really epitomises them as a creative and a brand.

Flox displays her trademark native birds, ferns and flowers, Dunstan shows his street-fashion style, Dippie exhibits his philosophy on the language of art, and Yare stands out with a colourful creation.

As last year’s auction winner, Yare says that it’s a cause that is close to everyone’s heart and one that deserves a lot of support.

“It’s certainly been fun to apply a creative spin to something that is usually presented to you as something quite neutral and conservative.

“You can certainly expect something fun and colourful from me again.”

The bespoke designs will adorn the luxurious Sealy Posturepedic Exquisite beds.

A Gold sponsor of the NZBCF, Sealy will be pledging a minimum of $25,000 to the NZBCF from the auction.

All will be revealed on 14 September, with the beds listing on TradeMe on 5 October.