Hӧpt Soda gets A for product design

Hӧpt Soda gets A for product design

Hӧpt, the Kiwi-made alcohol free soda that debuted in March, has taken a prize at the A' Design awards in Italy. It was the only award winner from 85 entries across Australia and New Zealand, in the beverage and culinary section.

A team across Melbourne, Tokyo and Auckland created the drink, billed as a 'clean' soda for adults.

“We took insights from various soft drink markets and applied a user-centred design focus to bring together the ingredients, packaging and brand components,” says Höpt spokesperson Antonia Davison.

The sodas are packaged in 330ml bottles and feature coloured twist crown seals and labels with number for easier ordering in a noisy bar.

Hӧpt has over 15 features built into its design and is packaged in 330ml bottles with coloured twist crown seals and distinctive graphic labels. They are available in 4-packs and 6x4-pack cartons.

The soda uses hop extracts, natural flavours and light carbonation, and its makers say it has half the sugar of some soft drinks. The creative design is modelled on Danish restaurant Noma, recently awarded the world's best restaurant.