Recently we asked Idealog readers for ideas for our Design the Wine competition, with the winning creative idea going on the bottle of our new Pinot Noir.
Idealog’s been hunting around for a label that encompasses some fine design as well as the word ‘idea’ and hey presto – Vanessa Fowler-Kendall came up with the goodies.
Vanessa’s won a case of our premium Martinborough Pinot Noir with her winning design on the bottle – see below.
A freelance designer based in Wellington, Vanessa currently does graphic design for the City Council, creates app parts for ShowGizmo's event apps, generates ad ideas for creative agency The Church and loves making beautiful wedding stationery. In five years’ time she'd love to be an art director in New York, but until then between projects she'll be enjoying sharing a few !DEAs with friends. Find out more at vanessafk.com.
There was stiff competition amonst the entries, however. Here are the runners-up:
Jo Lee - Eyedeer
Belinda Rowles - Genius
Russell Neill - Schema
Russell didn't quite stick to the criteria, as he neglected to use the word 'idea' in his concept, but we liked his design and thoughts nonetheless...
The name I came up with is derived from a Latin abbreviation of the term 'scheme' – and is derived from a conversation I was having with friends over a few drinks not long ago. We were talking about the difference(s) in drinking cultures between the UK & NZ. As a common factor between both countries, it was emphasised that both cultures enjoy practising the art of plotting ideas / schemes whilst drinking.
This became immediately evident to me – because during the same time this conversation was happening, we were also plotting our proposed 'drinking trip' around Canada and the US for later on this year. Ironic much?
If you think about it logically - scheming whilst drinking in NZ could almost be referred to as a (subconscious) pastime, we don't realise we're doing it. It kind of just happens.
In support to this, with regards to other cultures (i.e. Asian cultures) business and drinking seldom go hand-in-hand. A large majority of multi-billion dollar business deals are agreed upon whilst drinking (I still don't know if this is a good thing? but it's still a relevant example).
I thought it would only be relevant to name an alcohol after this well-practised theory.
Sign up for the Idealog Beverage Society at beveragesociety.co.nz and get your hands on a bottle of !DEA as well as a mad number of excellent specials. You heard it here first.