A peek into Aquarelle Estate's ethereal new look

Branding a New Zealand wine for international markets is a big undertaking, but it's one London Studios deftly handled for Aquarelle Estate, delivering the ethereal yet polished look you see here.

Branding a New Zealand wine for international markets is a big undertaking, but it's one London Studio deftly handled for Aquarelle Estate, delivering the ethereal yet polished look you see here.

London Studio director Ben Johnston says the concept stemmed from the client's two great loves: painting and the French language. The resulting watercolour motif (aquarelle is French for watercolour) is central to the whole identity.

"A wine glass water colour graphic combined with white spaces and clean typography were used to draw attention on the shelf and help consumers to identify their preferred drop."

london studio aquarelle wines idealog

Meanwhile, the Cuvée Brut was positioned to be more "giftable" complete with a carton package.

london studios aquarelle wines idealog

Finally, a range of stationery rounds off the collection.

Johnston says the branding should stand out amidst a cluttered market but is flexible enough to accommodate future additions to the product range.london studio aquarelle wines idealog