A Kiwi brand is marketing their sneakers with a video of how to completely destroy them

A Kiwi brand is marketing their sneakers with a video of how to completely destroy them

I don't know about you but I wouldn't think instructions on how to destroy your product would be the way of marketing it. But along comes Yours Design to prove us wrong. 

The local footwear label has just launched a video that demonstrates the best ways to destroy their sneakers (in slow motion, obviously). 

The video includes explosives, paint, a crossbow, a chainsaw and a pig's head, all used to destroy an innocent pair of classic grey hightops. 

Yours designer and founder Andrew Henry, a longtime sneaker enthusiast and son of coaching great Sir Graham Henry, says the clip came about after receiving a shipment of shoes he wasn’t entirely happy with. He decided to destroy them and film it, enlisting his friends to help.

With a catchy soundtrack featuring a female vocalist narrating the destruction process in French and produced by Joel Little who has worked with the likes of Lorde and Kids of 88.

Check out the video below:

YOURS from yours on Vimeo.