Packaging is a highly underrated art form, as displayed by this luxurious Taschen tome, which can only be described as packaging porn. Who knew tissues dressed up as wedges
of dessert cake could look so luscious? Or that Evian could be not just water, but also art? The book features the winners and best from the Pentawards – the first and only worldwide competition dedicated to packaging design – and splits its goodies into six categories: Diamond, beverages, food, body, luxury and other markets.
Surprisingly, the beverages category was arguably one of the most creative, and also sports two New Zealand winners: Designworks and Insight Creative.
Insight did the blue and white teardrop-shaped bottle for aerotonic flight beverage 1Above, and Designworks did Monteith’s Single Source.
There’s more than 400 works from 30 countries, loads of gorgeous pics and essays in French, German and English for the polyglot in everyone.