A new Memorandum of Understanding between the Designers Institute of New Zealand, the Designers Institute of Australia and the Australian Graphic Design Association will see the three organisations work together to address industry issues, lobby central government and raise awareness of the growth designers bring to the economies of both countries.
“Closer working relationships with the Australian design community will help to create a stronger and united voice for the design industry,” says Cathy Veninga, CEO of the Designers Institute of New Zealand, adding that the three organisations represent around 5,500 graphic and multi-disciplinary designers in both countries.
“We want to boost the industry’s profile on a political level. And we also hope to put the spotlight on Australasian design, proving the value that strategic design can bring to businesses on both sides of the ditch,” she adds.
According to Veninga, one of the issues to address is the free pitching of design to businesses. “It undervalues the design community, and the work that we produce, not to mention consuming time and resources for our businesses.”
The three organisations will also share resources, educational opportunities, and collaborate in awards programmes and judging.
“More communication across the Tasman will help to raise the standards for design in both countries, through sharing innovative ideas which inspire and challenge designers and bringing better delivery for clients,” she says.