Introducing Laura Cibilich, design director at Designstein, an independent design studio, based in Auckland.
My first job was… behind the counter at McDonald's (aged 15), which taught me skills I still use in my business today.
And now the title on my business card is… Design Director of Designstein.
Which really means… A graphic designer that does much more than just design.
My day starts with… Looking out the window at the sky, a breakfast of porridge or muesli and reading emails.
And ends with… Going for a swim, watching TV on demand and sending emails.
And in between, I … Send more emails, talk, tweet and meet with clients and suppliers, think up ideas, create designs, attend events, and everything else involved in running a creative business.
My first artistic memory is… Having fun playing with playdough at kindy.
If I wasn't doing this, I'd ... Be a marine biologist; I love the ocean and sea creatures (but was never any good at chemistry).
I'm inspired by… Anything and everything! I truly believe you can find inspiration anywhere. Getting away from behind my desk helps though.
I can't live without… My Mac, a pen and paper, water, chocolate and my hubby!
True 'style' is… Effortless, not trying too hard and having your own voice. With my work I prefer not to have one set style; I’d rather create each design specifically for my clients' needs and to answer the brief. Having said that, I do generally use a lot of black and white, and flat vector-based designs.
My work in three words is… Well designed creative.
Laura Cibilich is the design director of Designstein.