Two women in the US may have just solved a problem with a solution so simple that people everywhere will be face-palming with frustration that they didn't think of it first.
Called Food Huggers, the product is a set of brightly coloured, silicon disks with a flexible rim, designed to slip around fruit and vegetable halves to preserve their freshness. They can be nested for easy storage and also work as can covers, when they're not busy hugging food.
Food Huggers are currently looking for US$26,000 on Kickstarter, and pledgers of $18 or more (plus $6 for shipping outside the US) will secure themselves at least one set of these delightful fridge accessories in any of the four colour palettes.
If their Kickstarter campaign is successful, the money will be used to purchase production tools required to turn prototypes into actual products and pay for the first production run.
For more information, or to back the project, visit the Food Huggers project page on Kickstarter.