The Beck’s Music Inspires Art campaign has seen the humble beer bottle elevated to collector’s item. Its latest incarnation gives a big boost to an up-and-coming creative.
In a bid to support undiscovered artists, Beck’s extended a recent brief to the public offering a prize of $2,000 cash and $2,000 worth of art supplies. The winner was Kelsen Findlay, a graphic design and illustration student at AUT.
His entry depicts mirrored mountain ranges, an abstract meeting of music and art.
Findlay describes the win as, “surreal” and enjoyed this foray into the real world of design.
“It’s real now, rather than being an assignment. It’s encouraging and humbling,” he says.
The design will be displayed on thousands of Beck’s bottles throughout the country over the next few months.