Updated: Comvita launches concept store in Auckland's viaduct

Updated: Comvita launches concept store in Auckland's viaduct
Health and beauty products company Comvita enlisted Studio Gascoigne to create their concept store in Auckland's viaduct

Health and beauty products company Comvita enlisted the help of Studio Gascoigne to create a retail space in Auckland's viaduct that would tap into the tourist market. 

Comvita CEO Brett Hewitt explains that research indicates tourists visiting New Zealand remain loyal customers of Comvita after they return home. 

Mark Gascoigne, principal of Studio Gascoigne, says the aim was to great a "template" for future Comvita stores. 

The brand also has a strong customer base in mainland China and while there is nothing overtly Chinese in the final design, the pigeon-hole layout is "reminiscent of Chinese drug stores," he says.

Because of the potential foot traffic from cruise ships, Gascoigne's design emphasised hard-wearing materials, such as recycled wood. This also tied in with Comvita's natural brand. 

The store was officially opened by Chief Executive of the Tourism Industry Association NZ Martin Snedden.