Workshop: Using psychology to get cut-through with design

Workshop: Using psychology to get cut-through with design
Design always has a purpose, and thus depends on the designer having a deep understanding of their audience.

Design always has a purpose, and thus depends on the designer having a deep understanding of their audience.

User testing is one way to get this understanding. But we can’t test what we haven’t designed, and sometimes we have to ship something without testing it. This is where audience personality profiles become useful.

Design Assembly has a workshop next month with Baruch Ter Wal, managing director of Lee ter Wal Design and former management consultant with McKinsey & Company, that will teach you how to guess the personality profiles of your audience and how you would change your designs accordingly. It will also explain how to design when you have no idea about the profile of your audience by dropping in a range of hooks that will snag different types of people.

Tickets are $165 via Eventbrite.  A minimum of 8 people and maximum of 12 people are required for the workshop to proceed.

When: Thursday May 16, 9.30am – 12pm

Where: Room WF702, Level 7, WF Business Building, AUT University, Wakefield Street, Auckland City