Simon Byers, design director at Interbrand, says it's a clever illustrative design that stands out on the shelf.
“It’s a challenge to fit outstanding creative into the area of a small can, with only a limited range of colours to use. But we have come up with this design that effectively supports the promotion while demonstrating our originality and creative flair."
The promotion revolves around an online Flash game, pitting hopeful New Zealand burglars against each other for the chance of winning a share of $100,000. Players memorise a sequence of coloured wires he or she needs to cut, in order to disable an alarm system guarding another player's stash. In order to play, they have to redeem codes on specially marked cans of V.