Electrolux Design Lab 2013 is open for business, with a brand new theme, Inspired Urban Living.
With space becoming limited as city populations swell, the question is what role design can play to ensure we are prepared to deal with urbanisation.
Electrolux Design Lab is offering applicants three principal areas to choose from: social cooking, natural air and effortless cleaning. The entry can be a product, accessory, consumable or service.
Design students worldwide can enter to compete for a six-month paid internship and prize money by submitting ideas for a design solution in one of these categories.
Kiwis have a strong track record of success in the competition, with Massey University students achieving a top 10 finalist position in the past two years.
In 2012 Ben De La Roche offered a sustainable and unique solution to food storage with the Impress refrigerator to achieve a second placing from 1,200 entrants.http://www.youtube.com/watch?v=sCEsBS-KcgE
And in 2011, Rosanne de Bruin’s bouncing ball style blender Smoobo came third.http://www.youtube.com/watch?v=48WN7nQdusk
The best submissions will be published online, offering the students and the public a chance to promote their submissions through social media.
The competition divides the design process into stages, allowing applicants to concentrate on different areas throughout the process. The first focus is on creating the concept, leading through to the visual presentation and technical specifications, allowing the top submissions to continue to develop during the competition.
As the judging is being conducted in different stages, only the best entrants are given access to the next round and go forward in the competition.